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Guide

Website audit checklist (UK)

Use this checklist to find the highest-impact fixes for visibility and enquiries before you spend on new ads or redesign work.

Technical foundations

  • - Your site loads quickly on mobile (Core Web Vitals pass).
  • - HTTPS is active on every page, with no mixed-content warnings.
  • - Only one canonical URL version is used (www or non-www, not both).
  • - No crawl errors in Google Search Console.
  • - Robots.txt and sitemap.xml are available and valid.

On-page SEO

  • - Each page has a unique title and meta description.
  • - Headings follow a clear H1-H2-H3 structure.
  • - Service pages match search intent (location + service + outcome).
  • - Internal links connect related pages naturally.
  • - Schema markup is present for Organization, WebSite, and relevant pages.

Conversion checks

  • - Main call-to-action is visible above the fold on mobile.
  • - Contact form works end-to-end and notifications are delivered.
  • - Trust signals are visible (reviews, process, guarantees, case studies).
  • - Navigation is simple and users can reach key pages in 1-2 clicks.
  • - Every service page answers: what you do, who it is for, and next step.

FAQ

How often should I run a website audit?

Run a light audit monthly and a full audit every quarter, or before major marketing campaigns and redesigns.

What should I fix first in an audit?

Fix issues that block leads first: broken forms, slow mobile load, unclear CTAs, and crawl/indexing problems.

Can I do this checklist without paid tools?

Yes. Google Search Console, Lighthouse, and manual journey testing cover most essentials for small-business sites.

Request free auditTalk to the team